Sneja Dobrosavljevic graduated from Camberwell College of Arts /UAL with an MA in Digital Arts after she had graduated with an MA in social and visual communications. In her interactive video installations she mimics the world of advertising and promotes fake products in order to create awareness for blind consumerism, the growing power of the food industry and the urgent need for more innovative structures for Elderly people. Inspired by the works of Virtual Reality artists of the late 90’ s, she has been exploring since 2011 the impact virtual online worlds like Second Life may have on the real life.